Overview:
This course covers business development and marketing strategy for law firms, and how to implement these successfully. The course includes case studies and interactive discussions.

Who should attend
This course is generally suited for lawyers in national or international law firms but especially for the following:
-Senior partners who are looking to increase the effectiveness of business development amongst lawyers
-Partners who are keen to expand their client base with their team through more structured business development
-Aspiring partners and other senior lawyers who want to generate new business
-Support staff who want to help lawyers in their business development activities

Attendees will learn the following:
·Introduction to Business Development and Marketing in law firms
·Whose job is it?
·Creating a strategy and Action plan
·Competitive Advantage
·Identifying, Developing, Establishing and Maintaining client relationships
·Business Development skills
·Traditional and Digital Marketing and Communication tools and ideas
·Develop and communicate a personal brand- Raising your profile to get business

Dates:

LAGOS

MARCH 1

MAY 3

AUGUST 30

DECEMBER 6

ABUJA

FEBRUARY 7

MAY 20

SEPTEMBER 20